Social Media

Facebook changes measure of success

On several occasions in both the Q3 and Q4 Earnings Calls, CEO Mark Zuckerberg and COO Sheryl Sandberg outlined that while time spent on the site was hitherto the most important measure of success for the platform, in order to ensure the continued growth of the Facebook community and the company, time well spent on Facebook is now the company’s most important measure of success. Such an admission even 18 months ago would have been unthinkable.3dd


What are the responses to the move to time well spent?

With such a huge shift to the Facebook and digital ecosystem, it is only natural that responses to this should be vocal and virulent. [example post]

I’m obviously in the huge minority but I don’t really care about “connecting” with people, friends or not. I like that I can read articles, learn new things and stay up to date on things I’m interested in. That’s what I use Facebook for. An option to keep things the same would be nice for those of us who aren’t into the social part of social media.”

Don’t forget that in most of the world, local businesses ARE our community, our neighbors, and our friends. Facebook once connected us to our local communities in a new and exciting way, but then the small business got pushed out by big brand spend – I hope you don’t forget the significance and enjoyment that will be lost if neighborhoods become disconnected as a result.

However, it can only be a good thing that has taken the plunge and decided to make this change for its customers, and forcing other businesses to follow suit. To prioritise content that is human beings consider meaningful to can only be a good thing in this complex digitised world we live in. There will be mistakes made along the way but this is a great first step that obliges many of the biggest companies in the world to reconsider how they communicate with us as human beings.

Lawrence Ampofo

Director & Founder at Digital Mindfulness


Social Media, Technology

Is digital a connected life?

As the CEO of Siempo Andrew Dunn’s mission is to reimagine the way people interact with technology. Siempo, which started life as a new kind of smartphone designed to respect people’s attention and enhance human well-being, Siempo is evolving into a software platform that forms a layer between addictive digital experiences, to those that encourage people to be more intentional about the quality of their digitised lives.

In this Digital Mindfulness talk, Andrew talks about his journey to focusing on digital intentionality, and how living a connected life led him to realise that he was not spending his time well. He also shares fantastic insights on how to live a more intentional digitised life in a world of constant distraction and low quality digital experiences.

MIndfulness, Social Media, Technology


I’m typing this in a nearly silent coworking space. All of us here at HBR are intently focused on our computer screens. The tap-tap of our fingers on keyboards, occasional rustle of paper, and clink of a coffee mug landing on a desk are the sounds of work. Look into our screens, though, and you often see a noisy, sometimes raucous place. We’re commenting on news stories, checking on projects, sharing photos of kids and cats, and flagging work problems. Looking around my office, I’m considering how connected I really am with my colleagues. Is this kind of interaction enough? Are we actually feeling isolated or lonely, staring at our screens?

HBR Newsletter





MIndfulness, Social Media

Discover the Most Effective Way to Experience Peace, Power, and Presence in the Midst of Any Struggle.



These days a seemingly non-stop stream of negative news stories can make the world we live in feel like a more dangerous and frightening place than ever before.

And as humans, when we perceive the world (or circumstances in our personal lives) as random and threatening, it can make us feel helpless, or even hopeless . . . as if we don’t have the power to direct the course of our own lives.

But actually, nothing could be further from the truth. Like butterflies that only gain the strength to fly by struggling against the tiny openings in their cocoons, so do our greatest struggles offer us a prime opportunity to grow.

By raising our level of consciousness and expanding our awareness – in the midst of personal trials and global challenges – we can effectively alleviate not just our own suffering but also the suffering of those around us.

That’s why world-renowned expert on mind-body medicine, Deepak Chopra, MD, FACP, and internationally recognized spiritual teacher and author of the #1 New York Times Best-Seller The Power of Now, Eckhart Tolle, are teaming up to host Awakening to Higher Consciousness: Deepak Chopra and Eckhart Tolle Answer Life’s Biggest Questions – a 4 – week online journey to help you raise your level of consciousness to transcend any struggle with ease.




MIndfulness, Social Media, Technology

The Effects of Technology On Our Brains with Dr. Peter Whybrow

What You Will Discover In This Episode

  • How digital technologies hijacks the primal areas of our brain to make us less empathic and more individualistic
  • Why people born in the digital age suffer from greater levels of anxiety
  • Why the novelty of digital technologies directly impacts the attention spans of children
  • How to develop a well-tuned brain


  • In this episode, we speak with Dr. Peter Whybrow M.D., Director of the Semel Institute for Neuroscience and Human Behavior at the University of California in Los Angeles. He is also the Judson Braun Distinguished Professor and Executive Chair of the Department of Psychiatry and Biobehavioral Sciences at the David Geffen School of Medicine and CEO of the Resnick Neuropsychiatric Hospital at UCLA.

    In this episode, we talk about the ways digital technologies and digitisation directly affect the human brain, and the quality of our lives.

    Born in England, Dr. Whybrow received his training in endocrinology and psychiatry in London and North Carolina and was a member of the scientific staff of the British Medical Research Council before migrating to America to join the faculty of Dartmouth Medical School where he served as Chairman of Psychiatry and later as Executive Dean. He was subsequently the Ruth Meltzer Professor and Chairman of Psychiatry at the University of Pennsylvania before being recruited to UCLA in 1997.

    Peter Whybrow is an international authority on emotion and its disorders, particularly depression and bipolar illness and the effects of thyroid hormone on brain and human behavior. He is a founding member and Fellow of the Royal College of Psychiatrists, a Fellow of the American Association for the Advancement of Science, the American College of Psychiatrists, and a Distinguished Fellow of the American Psychiatric Association. A frequent adviser to universities, foundations, and government agencies, Dr. Whybrow has lectured widely across the United States and Europe, and is the recipient of many awards. He is the author of numerous scientific papers and six books, including A Mood Apart; The Thinker’s Guide to Emotion and its Disorderwhich is widely acclaimed as the definitive guide to the experience and science of mood and its disorder, written expressly for the general public.

    Dr. Whybrow’s recent writings draw upon his knowledge of science and human emotion, and his broad experience as a physician, but also reflect his fascination with America’s unique history as the great experiment of the Enlightenment. Thus the book, American Mania: When More is Not Enough, explores America’s migrant culture and the nation’s extraordinary material and cultural achievements together with their impact upon everyday living. Whybrow argues that while the affluent environment we have created for ourselves is compelling it does not fit easily with our biological heritage, generating a mismatch that threatens disruption of both mind and body. In the latest book and the last of his trilogy, The Well-Tuned Brain: Neuroscience and the Life Well-Live, this evolving mismatch is explored by asking two fundamental questions, “Who do you think you are?” and “How to live?” By harnessing modern science to better understand the nature of ourselves and by returning to ancient human truths that in our frenzy we now overlook, Whybrow asserts that we can live not only better individual lives, but also build together a thriving future that serves the common good.

    What You Will Discover In This Episode

    • How digital technologies hijacks the primal areas of our brain to make us less empathic and more individualistic
    • Why people born in the digital age suffer from greater levels of anxiety
    • Why the novelty of digital technologies directly impacts the attention spans of children
    • How to develop a well-tuned brain

    Resources Mentioned In This Show


  • Latest Posts
Lawrence Ampofo
Follow Me

Lawrence Ampofo

Director & Founder at Digital Mindfulness
Dr. Lawrence Ampofo is a digital strategy and foreign policy professional, with over 10 years providing advisory on strategic digital change. As the Founder and Director of Digital Mindfulness and Semantica Research, Lawrence focuses on increasing the capacities of companies to implement digital strategy across major transformation programmes by promoting new ways of working and collaboration in an age of digital distraction and information overload.

MIndfulness, Social Media, Technology

The Power of Unplugging OMEGA Institute

Source: The Power of Unplugging

Why You May Want to Try a „Digital Detox“

Our constant need to be connected to our digital devices drains us of valuable time and energy. Luckily, there’s something we can do about it. Are you ready to start unplugging?

If you are interested in being more productive at work, having better relationships, sleeping soundly, and having a slimmer waistline, it might be time to unplug.

Research now confirms what many of us suspected—the convenience of our mobile devices comes with an energy-draining price. The good news is we can reclaim our energy by unplugging, whether it be for a few hours before bed, the whole weekend, or longer.

It’s called a „digital detox,“ or going „screen-free,“ and it means you turn off your smartphones, tablets, laptops, TVs, and computers for a set amount of time.

Here’s why you might want to try it.

The Double-Edged Sword

While users indicate the number one advantage of using a mobile phone or smartphone is the convenience to be connected to people and information whenever and wherever, they also cite this constant connection as the number one annoyance, according to a report released by the Pew Research Center.

In a classic case of FOMO (fear of missing out), about 67% of users check their phone regularly (in case they missed something), even though it didn’t ring, while 18% check it „frequently,“ according to the Pew report.

Other research shows that 73% of people felt „panicked“ when they lost their phone, while 14% said they felt „desperate.“

Is being constantly connected worth all that anxiety?

„We become kind of zombies,” NewYorker.com editor Nicholas Thompson told CBS News. “A lot of people, at the end of the day, think gosh I should have been a little more present with the humans in my life not with my phone.”

Move It

You can begin to unplug by literally moving your devices away from areas where you want to stay screen free. For example, keep screens out of the kitchen during mealtimes.

But equally important, you can move yourself a little more. Research shows that 86% of American workers sit all day, and many sit at a computer. A European studyfound that lack of physical activity increased the risk of early death more than obesity.

All this screen time is also increases waistlines. Studies have shown that spending too much time watching TV can increase both men and women’s waistlines and also increase women’s blood pressure, even in those who exercise. And 56% of workers say they use getting food as an excuse to stand up and take a break.

Some experts have started to refer to these collective problems as „sitting disease.“

The human body is designed for movement, not inactivity, according to fitness expert Geralyn Coopersmith. Electronics keep us stationary, typically for long periods of time.

“Prolonged sitting is the cause of a lot of posture problems and can even contribute to diabetes, hypertension, and heart disease,“ Coopersmith told Fitnessmagazine.

Get your blood flowing by taking regular breaks to walk, stretch, or shake out your limbs. Get outside and get a breath of fresh air, and leave all your devices inside.

Set Some Limits

YoungAh Park, assistant professor of psychology at Kansas State University, recommends focusing on work-life balance to recover from job stress and the requirement to be “plugged in” all day. Otherwise, after-hours job stress can overflow into family time.

“Research has shown that employees who unwind from work stress during off-work times are better at showing proactive behaviors to solve problems and are more engaged in their work,“ Park said. She recommends setting personal boundaries for use of communication technology during non-work time.

You might also want to unplug before going to bed. Screen time can be especially disruptive to sleep, as it emits a blue light that mimics daylight and suppresses melatonin production, which is essential for maintaining the body’s sleep rhythms. Two hours of exposure in an evening proved enough to effect melatonin levels in a study from the Lighting Research Center. Make powering down part of your bedtime routine, and the earlier the better.

Reward Yourself

Unplugging opens up more time and space for self-care. In the time you might have been busy emailing or scrolling social media, focus on yourself instead.

Get some rest. Go for the walk you keep meaning to take. Sit down for a quiet meditation. Make yourself a healthy meal. Play outside. Or, get some actual face time with family and friends.

© 2015 Omega Institute for Holistic Studies